Digital Marketing Agency
Transform your online presence with data-driven digital marketing strategies that drive growth, engagement, and measurable ROI.
Our Digital Marketing Services
Comprehensive digital marketing solutions tailored to your business goals.
Search Engine Optimization
Improve your search rankings and drive organic traffic.
- Keyword Research
- On-Page Optimization
- Link Building
Social Media Marketing
Engage your audience and build brand awareness across social platforms.
- Content Strategy
- Community Management
- Paid Campaigns
Content Marketing
Create valuable content that attracts and retains your target audience.
- Blog writing & management
- Video content creation
- Content Strategy
Email Marketing
Drive conversions with targeted email campaigns.
- Campaign strategy
- List Management
- Performance Tracking
Analytics & Reporting
Data-driven insights and optimization.
- Performance Tracking
- ROI Analysis
- Custom Reports
Our Digital Marketing Process
A strategic approach to achieving your marketing goals.
Implementation
Executing campaigns across chosen channels.
Optimization
Continuous monitoring and improvement.
Performance Metrics & KPIs
Measuring success through data-driven insights and key performance indicators.
Performance Metrics & KPIs by Service
Key performance indicators and metrics used to measure digital marketing success
|
Service Category
|
KPI
|
Calculation / Description
|
Relevance to Marksols.pk
|
|---|---|---|---|
|
Overall Digital Marketing
|
Return on Investment (ROI) | (Net Profit / Cost of Investment) * 100 | Measures overall profitability |
| Overall Digital Marketing | Customer Lifetime Value (CLV) | Avg Purchase Value * Purchase Frequency * Customer Lifespan | Long-term customer value |
| Overall Digital Marketing | Cost Per Acquisition (CPA) / CAC | Total Marketing Cost / New Customers | Cost to acquire a customer |
|
Website & UX
|
Conversion Rate (CVR) | (Conversions / Visitors) * 100 | % completing desired action |
| Website & UX | Bounce Rate | % leaving without interaction | Indicates usability issues |
| Website & UX | Avg Session Duration | Avg time spent on site/page | User engagement metric |
|
SEO
|
Organic Traffic | Number of search engine visitors | SEO effectiveness |
| SEO | Keyword Rankings | Position for target keywords | Search visibility |
| SEO | Backlinks | Number of external links | Domain authority |
|
Paid Advertising (PPC)
|
Click-Through Rate (CTR) | (Clicks / Impressions) * 100 | Ad engagement |
| Paid Advertising (PPC) | Cost-Per-Click (CPC) | Total Cost / Clicks | Ad cost efficiency |
| Paid Advertising (PPC) | Return on Ad Spend (ROAS) | Revenue from Ads / Cost of Ads | Revenue per ad dollar |
|
Content Marketing
|
Leads Generated from Content | Number of leads attributed to content | Lead generation |
| Content Marketing | Content Conversion Rate | % content viewers who convert | Content effectiveness |
|
Email Marketing
|
Open Rate | % recipients opening emails | Subject line effectiveness |
| Email Marketing | Email Click-Through Rate (CTR) | % clicking links | Email content effectiveness |
| Email Marketing | Conversion Rate (Email) | % email clicks leading to actions | Direct sales impact |
|
Social Media Marketing
|
Engagement Rate | Likes, comments, shares relative to reach | Audience interaction |
| Social Media Marketing | Reach & Impressions | Number of users seeing content | Brand exposure |
| Social Media Marketing | Follower Growth | Increase in followers over time | Audience expansion |
| Social Media Marketing | Sentiment Analysis | % positive, neutral, negative mentions | Brand perception |
|
Influencer Marketing
|
Reach | Total audience exposed | Brand exposure |
| Influencer Marketing | Engagement Rate (Influencer) | Interactions on influencer content | Audience response |
| Influencer Marketing | Content Quality | Assessment against brand guidelines | Brand consistency |
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